Recent Weakness in Chinese Consumer Spending

By Jeffrey Landsberg

As we discussed in our most recent Weekly China Report, December’s consumer electronics and appliance sales in China totaled only 79.4 billion yuan which marked a year-on-year contraction of 15%.  This has again marked the largest contraction since March 2020 and is a fourth straight month with contraction.

Furniture sales totaled 17.4 billion yuan, which marked a year-on-year contraction of 1%.  Furniture sales have now contracted on a year-on-year basis during sixteen of the last seventeen months.

Clothing sales (which includes garments, footwear, hats, and knitwear) totaled 132.1 billion yuan, which marked a year-on-year contraction of 11%.  Clothing sales have contracted on a year-on-year basis for three straight months after  previously increasing on a year-on-year basis for four straight months.

Also of note is that last month marked the fourth straight month where inflation in China exceeded total retail sales growth.  Inflation grew year-on-year by 1.8% and retail sales fell year-on-year by 1.8%.  As we have continued to stress in our weekly reports and client updates, consumers in China are still not actually buying more goods compared to a year ago.  They are only paying more.